The health communication is defined in the Latin American Journal Communications 'Chasqui' as "modification of human behavior and environmental factors related to the behavior that directly or indirectly promote health prevent disease or protect individuals from harm. " This same magazine also conceptualized as" a process of educational information to present and evaluate persuasive, interesting and appealing that results in individual behavior and Social healthy. "
meditating on these concepts, we would perceive the easy task of those engaged in the communication for this area. Moreover, if the person communicates have any disease which doctors some say they have no cure, only to live with evil as far as possible.
Forced to inquire about the health and its counterpart: disease, we could cling to the traditional medicine without question. But our responsibility goes further, and persuade in behavior patterns of the population towards their health warrants considered the most complex problems found in the simplest solutions.
similar situation to you today makes me colleagues. Diagnosed with Polycystic Ovarian Syndrome (SOP), disease associated with diabetes, cancer, infertility and other ills, I turned to traditional medicine, where physicians and gynecologists said the treatment the use of birth control pills and / or get pregnant. Some time I applied the first, then was impossible to continue with the discomforts that suggested that road. Passionate to know of such a disease, I looked up to know that not know the cause of its origin and cure of the same . Some slight comment on the food and of course even more serious cases, which devenían diabetes and cancer, were aspects that I was never informed by any medical care.
Without proper counseling, with diet and subject to banquets own work as a journalist and public relations, rich in fats and sugars, lived with the bad. Only the indications of a Chinese friend who was practicing acupuncture persuaded me to change some behavior patterns in my diet. Once he returned to China, without his encouragement, was even more difficult to continue treatment: "Six months without meat, no milk, no sex and acupuncture." Terms that was still in power, with the fish meat if consumed, but was forbidden to me. After all, "he told me I was the sick, not him.
time after the system out of control behavior and family in a distant province of our mountains, apparently suffered no harm, until I returned to Lima and here I met again with the discomforts of disease. Soon after, Julio E. known to Z Zegarra., Whose pleasant conversation about cancer captured my attention.
July had been successfully treated people who had been diagnosed with terminal cancer , including those to doctors had given evicted, sent home to die. I wanted to know more and I followed him on his visits to the patients cared for with the insistence of a lover. Are among his first patients, he (lymph cancer), Ms. Bern (nurse) and his student, Aldine (SOP 28). happened one day that, incredulous already saved because a cousin to death suffered the same malady: lymph cancer, sank into depression as experiencing a strong emotional crisis : divorce and unable to see the son who loved her desperately, and an economic crisis, because it did not work. Was then a dream of angels and then a revelation praying to God " I want to live" after which with little faith, surrendered to the idea of \u200b\u200bbeing wrong. Finally, discouraged that nothing was down with it, happily surrendered to the desire to "live" with dignity as possible evil, no medicine, no chemo or radio it was impossible to afford.
Shortly
happen to see yourself improve, following intuitively what his heart dictated to completely heal. And before long the arrival of people surprised by the improvement we sought to test the possibility ... after traditional medicine has not offered them no more.
currently 12 patients follow their treatment, among them Ms. Daniela account (Family Arzola), who frequently visits he knows he does not supervise s, they could be abandoned and fall . The family support in these cases is of vital importance , inner will and discipline to test temptation, because in many cases the minimum is one year, except that most feel the improvement in days.
I could not help deal with this case to prove, and I must confess to July, because I'm sure you read this note, despite my firm have fallen almost a week to comply. My family saw the improvement and their support was crucial, but every relapse I restarted and with increasing strength. I appreciate your emphasis on communication to advise me, change their own behavior patterns supply and application of herbal medicine was not easy, but sometimes has been fun. The
key elements of a communication program health are the use of persuasion theory , in which the repetition of the message is essential, the research both from the public regarding their behavior and the disease, and audience segmentation , to develop the right message, and a systematic process software development that will strengthen the construction of the message to the achievement of the target.
Researchers have concluded that newspapers and magazines in Spain when reporting cancer seem more likely to discuss aggressive treatment and survival against mortality, fallo de los tratamientos o los efectos secundarios y casi ningún medio menciona los cuidados necesarios , ni la prevención del mismo. Es decir, ningún medio profundiza en la enfermedad y cómo la viven los que las padecen.
Los intereses de los grandes laboratorios en lucrar con la vida de la gente ha sido puesto en cuestionamiento en males como la epilepsia , el cáncer, el sida y muchas otras. Confiar totalmente en quienes dicen que "ya no hay nada por hacer" , "no hay tratamiento" , just understand that have not yet seen the cause and therefore can not understand the disease, or may cease to earn substantial income in their favor.
is estimated that one in two men and one in three women will be diagnosed with cancer in their life, they half will die of cancer or complications. I wanted to try, like Julio in poverty and emotionally wounded man tried in the past and today is a hyperactive person and despair to give hope to those who want to give themselves a chance, after they already tried everything.
share with you these outcomes because so must be . To all those who suffer from these ills, have faith that in them is a change message, and that this change represents a major challenge our lives and that we must overcome with joy and enthusiasm for each day we have left. Let's be fair with ourselves and with others.
July If you wish to contact, write to gatanube@gmail.com .
God bless you!
SOURCES:
DNA is. The information in the media about cancer presents an overly optimistic, study says. http://www.adn.es/lavida/20100316/NWS-2049-comunicacion-informacion-demasiado-optimista-presenta.html # a_comentarios
Latin American Journal of Communication Chasqui. " Communication and health promotion. http://chasqui.comunica.org/coe.htm
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