"A lie has no legs, but a scandal has wings" Thomas Fuller
regarding corruption in has become the governing party . Scandal after scandal, show choppy waves of public opinion increasingly spoken of APRA.
not surprising for example that every weekend some generated Petroaudio disputes in the areas of governmental power . And who generate scandals? Will the alleged involved in the alleged crimes ? After careful thought, we say that "no" , for those who do scandal, the favorite of business us: communicators.
The types of scandals most sought : political, corporate, sex, church, military, justice, intelligence, sporting, scientific, environmental, academic, etc.. All "lead us into a media event that reveals something previously unseen and morally shameful, real or alleged, whose exposure generates a sequence of reactions in public opinion." (Brunner, 2005).
Brunner notes that are contemporary market democratic societies the scandal-prone because companies are trying to mediated. The dynamics scandal is news feed himself . Every scandal has to generate consequences therefore persist news. In this context, the news that arousing greater interest are those that involve life stories where basic feelings are shared without distinction.
And four elements of the media organization explain why journalists are inclined towards the promotion of the scandal :
1) The market value news events concerning scandalous (the scandal sells. ")
2) The pursuit of political aims, such as damaging the reputation of a government or harm opponents.
3) The self-image media professional and vigilant conscience as discoverers of hidden facts.
4) The resulting rivalry competition leading to a race to produce in the shortest time, the more hard-hitting news and more effect.
2) The pursuit of political aims, such as damaging the reputation of a government or harm opponents.
3) The self-image media professional and vigilant conscience as discoverers of hidden facts.
4) The resulting rivalry competition leading to a race to produce in the shortest time, the more hard-hitting news and more effect.
Having defined these points, let's get back recent "scandals" Produced in our area Peruvian politicians scandals whose figures be inserted into the electoral landscape. Upcoming elections, scandals must be frequent. No political escape them. The media war began in good weather. No matter if he is flouted is innocent or not, if the offense is true or not. What matters is the "scandal."
For those who understood and accepted the "scandal" as part political experience, will assume a confident and open attitude , for there is no better opportunity to be made known to himself and the work done and for making in favor of social welfare . On the contrary, who harassed the "scandal" repeated over and over again the same message in effort to clarify that "innocent" perish in the attempt, wasting a wonderful opportunity for free media coverage general .
The "scandal" has the ability to capture the attention of all media. budget of zero And immediate release provides the best conditions for disclose an entire people eager to hear "our message." We choose what message to give, a "winner" or a "loser."
PT Barnum, circus promoter in United States, used different names to write letters to several newspapers to denounce "the swindle of his shows." came of this because I knew that this was the way to interest the public. Shown in this way, the singular interest generated by the scandal a public eager for excitement and bewilderment. Unlike that character, many of our politicians , of \u200b\u200bwhich some seem "new" feel losers , and waste the chance that give them those complaints created, seasoned, and / or current supplied by the enemies won over this or that political career.
What tends to help amid the scandal to sink to "X" political character is the people accompanying him. If "X" has a negative image, negative image of those around you will help to increase "negative." And the reverse also happens.
On the other hand, if you have an image repeatedly "negative" to the community, and you want to change, you must surround yourself with people as "positive image" put him back in that distinction.
No doubt there will be many more scandals waiting to leave on schedule. confidence, political friends. And the hunt scandals, my esteemed colleagues.
BIBLIOGRAPHY
Brunner, José Joaquín. Scandal, media and power. http://mt.educarchile.cl/mt/jjbrunner/archives/2005/08/escandalos_medi.html
Wikipedia. PT Barnum. http://es.wikipedia.org/wiki/P._T._Barnum
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