The internet provides the product communication, internal communication and communication corporate, higher efficiency. Provides public a particular organization: a direct and interactive communication , comprehensiveness, universality , information transparency, and dynamic and ongoing dialogue.
But for this efficiency possible, it is necessary to keep the content constantly updated, make actions to capture the customer's attention to achieving visit our website, as well as add value of interest to our public . It
so through the Internet today, we have a powerful tool such as the e-mail campaign marketing , for whose use keep our audience informed and inform us of them and their concerns. Although it is clear that as has been observed in some studies, communication remains way in the use of websites.
A singular point of relevance is the so-called relations program information with the media, where media professionals are the second audience to grasp through new media that the Internet provides. Use
new approach we take to leveraging our market new forms of interaction between organizations and their public, it is necessary, the new possibilities are diverse. Many of these used in a very small by most companies. Of all the existing , I used just three: bulk mail, website and blog.
A corporate website should be integrated into overall plans all organization, but it is well known as most research uses content just to reach a synthetic limited interaction from the user . For years, internet is an indispensable tool for improving competitiveness , but it is obvious that not only gets the web site development and more. The experience also taught me that everything requires a team to concatenate resource that provides internet. The
web site development must be the consequence of a thorough analysis of internal and external factors such as: the company the competition , the customers and suppliers .
believe that the strategic planning for implementation of technological tools is important, what is necessary to clarify: defining the scope , objectives, deadlines and resources allocated the project management level training of new technologies and their possibilities; definition team that will develop the project review strategic plan for integrating and deploying the figure of Internet and new technologies within the same; development technology plan based on the needs for the project ; design of the website or portal and related technologies, development of communication plan internet. Good
strategy internet web presence requires: acceptance by the organization, with investment accessible, which can be integrated with the organization's vision medium and long term and be visionary . Clearly, if our superiors are not convinced to use such technologies do not provide the resources to do so.
The importance of the internet is evident, in addition to facilitate economic and prompt communication with our different interest groups, allow the organization of events be conducted with a total dynamism. Whoever is in charge of organizing events should take care of making the relevant dissemination through this half that has become the popular among adults, youth and adolescents .
But for this efficiency possible, it is necessary to keep the content constantly updated, make actions to capture the customer's attention to achieving visit our website, as well as add value of interest to our public . It
so through the Internet today, we have a powerful tool such as the e-mail campaign marketing , for whose use keep our audience informed and inform us of them and their concerns. Although it is clear that as has been observed in some studies, communication remains way in the use of websites.
A singular point of relevance is the so-called relations program information with the media, where media professionals are the second audience to grasp through new media that the Internet provides. Use new approach we take to leveraging our market new forms of interaction between organizations and their public, it is necessary, the new possibilities are diverse. Many of these used in a very small by most companies. Of all the existing , I used just three: bulk mail, website and blog.
A corporate website should be integrated into overall plans all organization, but it is well known as most research uses content just to reach a synthetic limited interaction from the user . For years, internet is an indispensable tool for improving competitiveness , but it is obvious that not only gets the web site development and more. The experience also taught me that everything requires a team to concatenate resource that provides internet. The
web site development must be the consequence of a thorough analysis of internal and external factors such as: the company the competition , the customers and suppliers .
believe that the strategic planning for implementation of technological tools is important, what is necessary to clarify: defining the scope , objectives, deadlines and resources allocated the project management level training of new technologies and their possibilities; definition team that will develop the project review strategic plan for integrating and deploying the figure of Internet and new technologies within the same; development technology plan based on the needs for the project ; design of the website or portal and related technologies, development of communication plan internet. Good
strategy internet web presence requires: acceptance by the organization, with investment accessible, which can be integrated with the organization's vision medium and long term and be visionary . Clearly, if our superiors are not convinced to use such technologies do not provide the resources to do so.
The importance of the internet is evident, in addition to facilitate economic and prompt communication with our different interest groups, allow the organization of events be conducted with a total dynamism. Whoever is in charge of organizing events should take care of making the relevant dissemination through this half that has become the popular among adults, youth and adolescents .
BIBLIOGRAPHY
Carrillo, Castillo & Gomez (2006). The new technologies for business communication. Theoretical and empirical research results.
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