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Critics

Around our communication task and there is a continuing sometimes ruthless criticism work to the reality we perceive "unfair " becoming spokesmen for our own ideas of censorship and looking for that "should be" from a match in one way or another with the media it represents.

A seasoned friend to escape the problems and, therefore, still alive in the journalism, I suggested one day "You give some advice to a wise and get a friend, you give advice to a fool and get an enemy" . nodded at the thought, but considering how difficult it is to exercise it fools abound and a dearth of scholars. Recognize recent addition is usually more difficult.

The technology has allowed blogs reproduce like rabbits, whose contents are different opinions and a lot of criticism , many of them poorly supported . However, if well supported, would contribute greatly to social growth.

Every day, the journalist oriented feel "giving advice" nobody has asked, but functionally required to society through the media in which they work. And we like when we say that when we report. is, we like criticize. Comment

during election campaign suggests "every man for himself" of biting and sardonic way to treat friends and enemies. Obviously we will be recognized for equitable treatment to both, since otherwise is "selling our services" and thus "absolute loss of dignity" and "credibility."


who engages in "to say" will become the center of the show, there will be an audience for it, always maintained when credibility. In addition, receive a free critique of your audience. No one is free of that good advice that every human being is willing to offer, it does well or not.

"To believe or not believe," that is the dilemma presented to us daily. Question as is said in the media, analyze and verify the facts mentioned are the steps to be followed by Lima, who " are consumers of media, but they have little trust in them. Television (93.6% ) exceeds the daily consumption (84.4%), occupying second place. Only the Internet and Radio reaches 50% in the confidence indices, although Internet use remains low (15.4%) . The confidence indices are understood when they point out that corruption, poor quality of content and lack of ethics are the main problems of the media. "

also politics is the ultimate media issue in campaign: " the public believes that the media fairly report on politics, the media influence public political opinion (65%), which are pro-government (42.5%) , partial during election campaigns (69.3%) especially important information if they perceive that the media strongly influence election campaigns (84%). The policy of the government communication with citizens is mostly regular (51.4% ), a similar situation has the government's communication with the media (50%). "

Put another way, the public hear us say what we say, with a significant degree of mistrust because they know that we are not transparent . Inevitably, all media represents the interests of particular group.

To this we add that often worry "how to criticize" to achieve reflection and avoid disapproval conviction. The intentions are always good journalism in action, but our actions, embodied in each of the words we use, will be measured by other critics: our audience.

one thing to report, and quite another to criticize. Para esta última, se tendrá que:

1. Delimitar el comportamiento que se quiere criticar.
2. Hacer que la crítica sea lo más específica posible.
3. Estar seguros de que el comportamiento que se critica es posible de cambiar.
4. Usar enunciados en primera persona y evitar amenazas y acusaciones.
5. Estar seguros que a quien se criticará entienda la crítica y la razón de la misma.
6. Criticar evitando los discursos largos.
7. Ofrecer incentivos para el cambio de comportamiento, y comprometerse a colaborar para resolver la situación.
8. Evitar los propios sentimientos negativos en nuestra crítica, sin matices de hostilidad o sarcasmo.
9. Demostrar nuestra empatía con los sentimientos o con el problema de quien se critica.
10. Reservar la crítica para el momento oportuno y el medio adecuado.
11. Prevenir toda reacción hostil a la crítica.
12. Reconocer y agradecer si la crítica produce resultados positivos.
Un buen comunicador es una persona capaz de motivar a cientos o a miles de personas, despertando entusiasmo hacia el logro de los objetivos propios de una sociedad democrática y justa. Por lo tanto, de la misma forma en que criticará, alabará para dar coherencia a su propio proceder. Por último, no olvidemos que:

"Mayor gloria se alcanza defendiendo to accuse "

Sources:

De Pozo Zeta, Rosa Angelica. A critical look at media. http://www.dircom.udep.edu.pe / newsletter / viewArt.php? art = 2132
How criticize successful correction. http://moneon.foroactivo.com/general-f3/como-criticar-con-exito-y-correccion-t425.htm