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ETHICS IN THE MEDIA WITH LOVE

We are in an era of economic globalization and scanning communication. On the one hand, we face a major breakthrough knowledge and technology , which enable man to transform himself through genetics and on the other hand, such knowledge, science and information , spreads through communication networks , Generating a new Building image of man, the environment and representing him in this space.

Against this background, it is increasingly necessary to focus "human dignity" as the main element of ethical reflection for human action, and especially around the area of \u200b\u200bcommunication . Today, much of our life is under the influence instruments and means of communication.

Once completed working hours, people go in search of misc television programs , or go to the cinema . For their part, young children and after studies spend hours watching TV , in video games or chatting online . Undoubtedly, this new communication is key in today's culture , and is creating a new relationship and interaction between people from different areas of daily activities such as: family life , the community spaces, work and cultural life .

is, people today are very different , youth and children think, feel and are in the world in a new way, product of a highly communicative and technological . This raises a change in how we look at the phenomenon of communication current, ie to analyze and reflect communication from the perspective of this "new man."

Here

that from a sociological dimension and psychological perspective, the media are modelers social reality, where the emergence of a new cultural paradigm is imposed through the acculturation they promote. Thus, ethics is presented as a critical reflection around self configuration along with the other and to the other . In this sense, ethics is intent of the good life with and for other , in just institutions.

what extent the present communication community level allows the self with others, and in the case of the person, it allows a way of being which in turn will mean be happy and living and coexisting with sense?.

The man person is constituted as in communicate with others, this makes the community. The ethics serves to preserve the good , an activity that in itself is good. So is oriented towards excellence . The theme of ethics, business and the quality has certain tensions. No more than reading newspapers in recent days and recent weeks to see that there is always a call to the ethics . In a world where all products tend to be excellent and very similar, differ companies for their social responsibility and customers buy in those where they identify with their ethical values \u200b\u200b .

While they appear corruption private and public business, world there is a tendency to a higher level of alignment between business and society . This leads to the concept of social responsibility organizational that somehow reflects the resurgence of ethical values \u200b\u200bin society and expresses the need companies to get involved through their civil society initiatives.

Thus, the alternate visions of economic agents away or toward moral and ethical values, intimately linked to the different cultures and schools of thought. The ethical challenge is develop new values \u200b\u200bthat ensure a greater economic efficiency an appropriate social efficiency.

Our country is engaged in a system devoid of conduct ethics and sometimes, the same system-transparent prompted some organizations to make attitudes unethical. Acting ethically can have a cost in the short term, but in the long term act ethically increase competitiveness and get input from new investors .

In any society the institutional context affects the operation of the exchange , it can not function effectively if economic agents are subject to a bureaucratic and costly scheme or an ineffective judicial system , In which the rules lack stability.

Corruption is ethically immoral , reallocates resources for generating greater inequality and poverty. In the public sphere this creates more indebtedness and diversion of resources . From the standpoint of corporate , lack of ethics also generates reallocation of resources, but could generate short-term benefits, end affecting corporate reputation and thus, the feasibility of receive flows investment to increase competitiveness for the benefit of society in which they operate.

The ethical problems as respect to hearings, the mode attention, publicity and truth, the apologia of evil the trade relations / labor and others, we face the relationship that exists between media agencies and advertisers , where ultimately considered understanding hearings.

thereby demonstrating how little importance is given to human dignity and social responsibility communication. is important to reiterate that what we expect us is to meet the expectations of all stakeholders business and in doing so, we must anticipate and know properly. The shareholders of course want the maximum return but also require transparency in the management .

Our employees need professional development opportunities by meritocracy, and also our commitment is enhance the feeling of pride in being part of our company. expect our suppliers and partners-and expect of them- establish relations of mutual contribution and mutual respect . And finally, society expects contribute to sustainable development in the social environment improvement , within a framework of full respect for human rights , the environment and security.

BIBLIOGRAPHY
Codina, Monica (2004). Ethics unprotected. Essays on communication ethics.