definitely each new technology creates a new culture . We are embedded in a constant cultural change, because technological innovations will not stop the desire of man to conquer and not nature, but the man himself . The sense in moving the technology is no longer as the domination of nature by machines, but the development of information and communication in the world as image. In this context, are considered innovative elements, those that provide technologies and that their actions are creating other ways of presenting the daily , as screen formats and the use multimedia resources that define today competition between media companies .
Thus, one of the elements that bring new technologies is their virtual presence , ie its presence in cyberspace . Another is the possibility of interactivity , where the exchange roles of sender and receiver occurs in conditions of equality. Also considered is the hypertext or hypermedia discursive construction that is not sequential. Finally, resources include documentation or information storage .
It is clear that as you add new technology , elements that contribute are new as well, beating those that exist today. Thanks to technology will not remain boring because the pace is marked technological change . Who will not fall into that rhythm forget the benefits and opportunities we have created the world gives us.
With the constant change, attitudes change as well . The most common attitudes to the technological innovation process are: Understanding the digital revolution as condition lead change; contribution of the media the process of regional integration and preservation of peace. These attitudes would be most appropriate for a professional , but are not seen well in the education sector and no clear policies on these issues. Perhaps this is detectable by the most negative aspects of new technologies as quickly who use the new technology are criminals. is talk of digital revolution, which for longer a promise must be critically and apply knowledge creatively the technologies, they can contribute to regional integration , the peace , the defense of our common language and extend access to cultural property. And you have to add that to appropriate technology must proceed with prudence and sobriety .
A new era marked by the digital revolution that brings contradictory responses in the population. The more adventurous the learn and use quickly inserting in culture and reformulated as individuals. Others, more extreme conservative and confident that all the past was better, qualify new technologies as the monsters of modernity , flee these limitations and promote them, including the ban, it is difficult assimilated to the cultural changes that new technologies generate. This is evident in the educational institutions of our country, both elementary and secondary level; I can vouch for that, it seems that the changes have been so fast that the professionals still hesitate if they change or not, if they take or not the new tools. This challenge torments. I agree also with three types in this new context are proposed by Umberto Eco : the drunk, abstemious and taster.
A good professional is not afraid of challenges. And professional challenge is not just adapt to change or use a new language naturally . is required to understand and control the new features in the media and public communication . This means also starring in technological revolution, not mere spectators of it. Challenge finally, after all, the stakes are high because it is a requirement for a constant learning pace with technological advances while ease of produce content by using new instruments .
While the transmission is considered key to communication in the analog era , in the digital age , the key is content production, ie, professionals are "prosumers." And we as professional communicators, we are no longer defined by work environment in which the but issues about what we know . The technologies facilitate the flow of information, overcome distance and access is so simple that manage information and produce is unforgivable.
Power in the digital age is the control of knowledge. The communities are forming around him and their affinities. Overcoming international boundaries, communication reaffirms where knowledge is most important. It is therefore interesting to see how the Hispanic community is the fastest growing group online.
Guerrero mentions the power structure as follows: 1) economic power, 2) Power of the Media, 3) Political Power. This order establishes suggested that economic power is necessary to access technological innovations, which once acquired become powerful instruments of the media or themselves , and this influences the social and political order. Thus, it is possible present, represent and transform information. The
information and communication technologies are a powerful tool in the presentation, representation and processing of information that a community should not ignore in all its aspects, beyond the environment, what matters is the control information and content creation . Of course, ethics is extremely important, as we all know the vast amount of misinformation that flows in the internet and the regulation new technologies, of which much is discussed, little has been made, allowing a disorder and access criminal.
Alvarez, Adriana M. Elements to characterize the new media.
Orihuela, José Luis. Promises of the digital age. Marquis
Pere (2009). Media literacy.
Guerrero Castro, Francisco. The importance of new information technologies.
Pere (2009). Media literacy.
Guerrero Castro, Francisco. The importance of new information technologies.
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