Visual Poetry called "Decima Musa"
Sunday, January 31, 2010
Wednesday, January 20, 2010
Midnight Club 2 Too Fast
En un escenario donde la campaña electoral se va tornando cada vez más importante, las encuestadoras suelen discutir con sus críticos sobre el cómo ellos obtienen datos crecientes en torno a determinado candidato, sin evaluar entre otras cosas el sentir de la población tomada para el study. Those who argue that governments do not have the citizen preferences, either in whole or in part, say the study population not have enough knowledge to become the expected indicator for each political party participant. Meanwhile, advocates polling firms choose not to focus on the substance of the questioning, but in the effects minimized by the immediacy of the data, valid only for the time . The
political polls were created to meet the needs of voters. Over time, became persuasive indicator and trusted tool in electoral contests. This last aspect, compared to the high consumption and use of part of the political candidates , took a particular toll: the lack of credibility survey, from whatever quarter. This situation reflects the political is considered a product and political communication in a network of messages whose purpose is to capture the largest number of voters .
many candidates still believe that people believe everything that is published heard and seen. "Naive? Communicators can not forget that every message will be credible to the extent that our receivers (people) want to believe in it . If they do not take into account sin of omission to reality.
In political game, they put on the table candidates' personal interests , who surround him, the party they represent and handle sympathy in the population. It is for this reason that the less you know the candidate, the better the image to project design. By contrast, well known, and the electorate will know what to expect. Delete the known and repeated the image of a candidate in campaign is fruitless effort. Recall that in the last campaign for the current period, far from being the choice for the best candidate, it was by the "less bad" of already so well-known political figures in contention, as people recognized that "all were bad" and elected that best represented the sentiments of the population.
What strategy to use? While most active culture of a political party , higher chances are your test to determine the appropriate strategy , and if this party was a winner once, never forget what led him to success.
political polling rates
1. Assessment surveys or monitoring of management: the repeat studies aimed at obtaining information on perceived public opinion about government, governmental actions, decision making, etc. The surveys can use the same questions if one wants to monitor changes in opinion.
2. Imaging studies of government personalities: Studies aimed at assessing public perception of an official, political leader or public authority in terms of their characteristics and compared with other political figures.
3. Pre-election surveys: they are :
a) Image of candidates .- Evaluates a list of several candidates for public office, whether or not people know how far I know, what they know about it, what are characteristics that they perceive it (honesty, determination, experience, training, etc.).
b) Intent Voting: are rigorous studies before an election in which every effort is made to obtain objective information on voting preferences. Well done is an essential tool for any candidate and privileged.
c) exit poll surveys: are those performed on the day of voting outside the polling places.
indicators of poor opinion poll To establish whether the quality of a survey is good or bad, we present the following indicators ( Retrieved http://encuestasdeopinion.blogspot.com / 2009/08/las-malas-encuestas-como-identificalas.html ):
1) does not say what consultant, institute or organization conducted the survey or poll.
2) does not indicate what sample design was used, it is silent on how selection of respondents, fundamental for representation of the results of the survey.
3) The questionnaire presents badly formulated questions, for example, asking about behavior rather than on opinions . The questions are few alternative responses do not measure what they purport to measure or show obvious bias (what is best who made the ruling X , action to , action or action b c "not provided with the opportunity to comment respondent that there is nothing" better "or who has made good the ruling in question. These types of questions in the survey often bad policies.
4) The telephone survey is and random . These surveys are not representative and are rarely generalizable the results of the survey population . They are only one indicator, as some newspaper polls (a few).
5) results are presented without specifying the question or questions the questionnaire relevant to the item. Significant divergent views are ignored.
6) The data reported in decimal reveal the inexperience of who makes the opinion poll.
7) is not understood. The lack of clarity expressed lack of insight of the research process the opinions involved, it is unclear what has been done and what is most relevant.
8) is a mere description , trivial or almost trivial. In this case, no methodological tools have been used to explain. The survey is useless to explain what is not observed, to provide in-depth explanations.
9) The survey is conducted by an interested party. For example, a political poll, election assessment or management, etc., Conducted by a political party. This is very suspicious, political parties are not research institutes, also reveals improvisation and lack of professionalism, if not outright manipulation. Here
political polls conducted by the Research Department of the Reforma newspaper in 1999 and 2000. ( Retrieved http://politica.itam.mx/banco/banco.html )
Pre-Election Survey
Assessment Survey
Phone Survey
Thursday, January 14, 2010
Asus Gate Express Incomplete
FOUR IN ELECTORAL CAMPAIGN MODELS OF PUBLIC RELATIONS AND INNOVATION
is said that when using a model scientifically, this is a representation of reality . In this effort, the story gives us glimpses of events that four models in Public Relations practiced today and from which we set the actions to follow, as each model offers a way of working different chord with organizational need. Therefore, these four models respond to different purposes.
The first model proposed is that of press agent (publicity), performs a function information dissemination, which are considered the propaganda, the misinformation and manipulation, through which emit incomplete, distorted or half-true. But however, can be used for certain purposes such as sell tickets for a theater or a football match, one-way communication , where the public prefers before the truth, something that catches your attention.
The second model, that of public information , aims to disseminate information , taking the public relations as a journalist transmitting the public information organization objectively, by which the report openly on all aspects of the organization , whether positive or negative, because the truth is to be known sooner or later. The best option in this model is to know even what is considered secret organization, surpassing the previous model. The examples reviewed in this model allows an insight into the importance of organizational image from public knowledge of the details of this where the public relations shows without question that is asked and even invite the media to know the organization guaranteeing the veracity of his claims, thus achieving reliability of the public.
The third model of two-way asymmetrical public relations has similarities with the press agent model (publicity), but its purpose serves a scientific persuasion as investigate the attitudes and behaviors for persuade the public to accept these view of the organization and support it. In this model one can appreciate the importance of public knowledge preferences in its mode thinking and feeling, as in his desire to act , and that from this, reinforce the ideas that will serve the organization for their own ends , really change regardless of the organization or the public. Here the public relations serves the public study only lead down the path that the organization needs to stay in position. This model will use the public opinion polls to precisely establish the aspects that the organization will consider in building your image .
is perhaps the most laudable purpose of fourth model, the two-way symmetrical model as the public relations for this model are intended to serve mediators between organizations and their audiences, seeking mutual understanding between them. This model is based on studies that academics have been looking for an ideal model , appropriate for the common welfare . That is why, the public relations have to use the theories of communication first to theories of mass persuasion, taking into account the importance of both the organization and its audience, urging them both on a possible change, but this does not come to arouse, for establishing mutual understanding and relations improved communication between them.
Highlighting the role of communication as the main tool in Public Relations, the nature of the communication that occurs between the organization and public is important. In the first two models, this communication is way, communication is the organization to the public. The difference is that the first model does not show a complete picture of the organization, only what the organization considers to be displayed; while the second model aims show a complete picture of the company considering the public as an entity wishing to know this image of the organization, yet they were aspects that could harm the organization.
As for asymmetric and symmetric models, the communication is made and from the public, that is, bidirectional . We note that the asymmetric model the effects of public relations in favor of the organization, in order to control the receiver , which is best expressed by the term "feedback", in an effort to feedback the only purpose of maintaining control over public course better control than previous models. And
symmetrical model, which also responds to a two-way communication , where persuasion takes place in the organization and the public so that there is an understanding of both positions although attitudes do not change.
On these last two models, the research becomes the foundation which they originate, as it takes into account the public knowledge of their attitudes, thoughts and feelings. Then carried out research through surveys public opinion, research that are of two types: The formative research, which help plan an action and choice of objectives, and evaluative research to check whether the objective was achieved.
estimated that about 15% all organizations use today, the two-way symmetrical model . It is practiced more often in large public companies, companies must demonstrate a socially responsible behavior their government regulators, as well as others of different nature, as are the business enterprises.
is said that when using a model scientifically, this is a representation of reality . In this effort, the story gives us glimpses of events that four models in Public Relations practiced today and from which we set the actions to follow, as each model offers a way of working different chord with organizational need. Therefore, these four models respond to different purposes. 
The first model proposed is that of press agent (publicity), performs a function information dissemination, which are considered the propaganda, the misinformation and manipulation, through which emit incomplete, distorted or half-true. But however, can be used for certain purposes such as sell tickets for a theater or a football match, one-way communication , where the public prefers before the truth, something that catches your attention. 
The second model, that of public information , aims to disseminate information , taking the public relations as a journalist transmitting the public information organization objectively, by which the report openly on all aspects of the organization , whether positive or negative, because the truth is to be known sooner or later. The best option in this model is to know even what is considered secret organization, surpassing the previous model. The examples reviewed in this model allows an insight into the importance of organizational image from public knowledge of the details of this where the public relations shows without question that is asked and even invite the media to know the organization guaranteeing the veracity of his claims, thus achieving reliability of the public. The third model of two-way asymmetrical public relations has similarities with the press agent model (publicity), but its purpose serves a scientific persuasion as investigate the attitudes and behaviors for persuade the public to accept these view of the organization and support it. In this model one can appreciate the importance of public knowledge preferences in its mode thinking and feeling, as in his desire to act , and that from this, reinforce the ideas that will serve the organization for their own ends , really change regardless of the organization or the public. Here the public relations serves the public study only lead down the path that the organization needs to stay in position. This model will use the public opinion polls to precisely establish the aspects that the organization will consider in building your image .
is perhaps the most laudable purpose of fourth model, the two-way symmetrical model as the public relations for this model are intended to serve mediators between organizations and their audiences, seeking mutual understanding between them. This model is based on studies that academics have been looking for an ideal model , appropriate for the common welfare . That is why, the public relations have to use the theories of communication first to theories of mass persuasion, taking into account the importance of both the organization and its audience, urging them both on a possible change, but this does not come to arouse, for establishing mutual understanding and relations improved communication between them. Highlighting the role of communication as the main tool in Public Relations, the nature of the communication that occurs between the organization and public is important. In the first two models, this communication is way, communication is the organization to the public. The difference is that the first model does not show a complete picture of the organization, only what the organization considers to be displayed; while the second model aims show a complete picture of the company considering the public as an entity wishing to know this image of the organization, yet they were aspects that could harm the organization. As for asymmetric and symmetric models, the communication is made and from the public, that is, bidirectional . We note that the asymmetric model the effects of public relations in favor of the organization, in order to control the receiver , which is best expressed by the term "feedback", in an effort to feedback the only purpose of maintaining control over public course better control than previous models. And
symmetrical model, which also responds to a two-way communication , where persuasion takes place in the organization and the public so that there is an understanding of both positions although attitudes do not change.
On these last two models, the research becomes the foundation which they originate, as it takes into account the public knowledge of their attitudes, thoughts and feelings. Then carried out research through surveys public opinion, research that are of two types: The formative research, which help plan an action and choice of objectives, and evaluative research to check whether the objective was achieved.
estimated that about 15% all organizations use today, the two-way symmetrical model . It is practiced more often in large public companies, companies must demonstrate a socially responsible behavior their government regulators, as well as others of different nature, as are the business enterprises.
However, the four models are applicable to the modern world for all organizations that exist today. The choice of model appropriate for a given organization will respond to the needs of the Authority and purposes pursued. Likewise, all models can be used in the same organization when what is required is Public Relations to handle situations that these four models fit well.
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Tuesday, January 5, 2010
Moustache Colouring Product India
DIGITAL CULTURAL REVOLUTION
definitely each new technology creates a new culture . We are embedded in a constant cultural change, because technological innovations will not stop the desire of man to conquer and not nature, but the man himself . The sense in moving the technology is no longer as the domination of nature by machines, but the development of information and communication in the world as image.
In this context, are considered innovative elements, those that provide technologies and that their actions are creating other ways of presenting the daily , as screen formats and the use multimedia resources that define today competition between media companies .
Thus, one of the elements that bring new technologies is their virtual presence , ie its presence in cyberspace . Another is the possibility of interactivity , where the exchange roles of sender and receiver occurs in conditions of equality. Also considered is the hypertext or hypermedia discursive construction that is not sequential. Finally, resources include documentation or information storage .
It is clear that as you add new technology , elements that contribute are new as well, beating those that exist today. Thanks to technology will not remain boring because the pace is marked technological change . Who will not fall into that rhythm forget the benefits and opportunities we have created the world gives us.
With the constant change, attitudes change as well . The most common attitudes to the technological innovation process are: Understanding the digital revolution as condition lead change; contribution of the media the process of regional integration and preservation of peace. These attitudes would be most appropriate for a professional , but are not seen well in the education sector and no clear policies on these issues. Perhaps this is detectable by the most negative aspects of new technologies as quickly who use the new technology are criminals.
is talk of digital revolution, which for longer a promise must be critically and apply knowledge creatively the technologies, they can contribute to regional integration , the peace , the defense of our common language and extend access to cultural property. And you have to add that to appropriate technology must proceed with prudence and sobriety .
A new era marked by the digital revolution that brings contradictory responses in the population. The more adventurous the learn and use quickly inserting in culture and reformulated as individuals. Others, more extreme conservative and confident that all the past was better, qualify new technologies as the monsters of modernity , flee these limitations and promote them, including the ban, it is difficult assimilated to the cultural changes that new technologies generate. This is evident in the educational institutions of our country, both elementary and secondary level; I can vouch for that, it seems that the changes have been so fast that the professionals still hesitate if they change or not, if they take or not the new tools. This challenge torments. I agree also with three types in this new context are proposed by Umberto Eco : the drunk, abstemious and taster.
A good professional is not afraid of challenges. And professional challenge is not just adapt to change or use a new language naturally . is required to understand and control the new features in the media and public communication . This means also starring in technological revolution, not mere spectators of it. Challenge finally, after all, the stakes are high because it is a requirement for a constant learning pace with technological advances while ease of produce content by using new instruments .
While the transmission is considered key to communication in the analog era , in the digital age , the key is content production, ie, professionals are "prosumers."
And we as professional communicators, we are no longer defined by work environment in which the but issues about what we know . The technologies facilitate the flow of information, overcome distance and access is so simple that manage information and produce is unforgivable.
Power in the digital age is the control of knowledge. The communities are forming around him and their affinities. Overcoming international boundaries, communication reaffirms where knowledge is most important. It is therefore interesting to see how the Hispanic community is the fastest growing group online.
Guerrero mentions the power structure as follows: 1) economic power, 2) Power of the Media, 3) Political Power. This order establishes suggested that economic power is necessary to access technological innovations, which once acquired become powerful instruments of the media or themselves , and this influences the social and political order. Thus, it is possible present, represent and transform information. The
information and communication technologies are a powerful tool in the presentation, representation and processing of information that a community should not ignore in all its aspects, beyond the environment, what matters is the control information and content creation . Of course, ethics is extremely important, as we all know the vast amount of misinformation that flows in the internet and the regulation new technologies, of which much is discussed, little has been made, allowing a disorder and access criminal.
BIBLIOGRAPHY Cely 
definitely each new technology creates a new culture . We are embedded in a constant cultural change, because technological innovations will not stop the desire of man to conquer and not nature, but the man himself . The sense in moving the technology is no longer as the domination of nature by machines, but the development of information and communication in the world as image. In this context, are considered innovative elements, those that provide technologies and that their actions are creating other ways of presenting the daily , as screen formats and the use multimedia resources that define today competition between media companies .
Thus, one of the elements that bring new technologies is their virtual presence , ie its presence in cyberspace . Another is the possibility of interactivity , where the exchange roles of sender and receiver occurs in conditions of equality. Also considered is the hypertext or hypermedia discursive construction that is not sequential. Finally, resources include documentation or information storage .
It is clear that as you add new technology , elements that contribute are new as well, beating those that exist today. Thanks to technology will not remain boring because the pace is marked technological change . Who will not fall into that rhythm forget the benefits and opportunities we have created the world gives us.
With the constant change, attitudes change as well . The most common attitudes to the technological innovation process are: Understanding the digital revolution as condition lead change; contribution of the media the process of regional integration and preservation of peace. These attitudes would be most appropriate for a professional , but are not seen well in the education sector and no clear policies on these issues. Perhaps this is detectable by the most negative aspects of new technologies as quickly who use the new technology are criminals. is talk of digital revolution, which for longer a promise must be critically and apply knowledge creatively the technologies, they can contribute to regional integration , the peace , the defense of our common language and extend access to cultural property. And you have to add that to appropriate technology must proceed with prudence and sobriety .
A new era marked by the digital revolution that brings contradictory responses in the population. The more adventurous the learn and use quickly inserting in culture and reformulated as individuals. Others, more extreme conservative and confident that all the past was better, qualify new technologies as the monsters of modernity , flee these limitations and promote them, including the ban, it is difficult assimilated to the cultural changes that new technologies generate. This is evident in the educational institutions of our country, both elementary and secondary level; I can vouch for that, it seems that the changes have been so fast that the professionals still hesitate if they change or not, if they take or not the new tools. This challenge torments. I agree also with three types in this new context are proposed by Umberto Eco : the drunk, abstemious and taster.
A good professional is not afraid of challenges. And professional challenge is not just adapt to change or use a new language naturally . is required to understand and control the new features in the media and public communication . This means also starring in technological revolution, not mere spectators of it. Challenge finally, after all, the stakes are high because it is a requirement for a constant learning pace with technological advances while ease of produce content by using new instruments .
While the transmission is considered key to communication in the analog era , in the digital age , the key is content production, ie, professionals are "prosumers." And we as professional communicators, we are no longer defined by work environment in which the but issues about what we know . The technologies facilitate the flow of information, overcome distance and access is so simple that manage information and produce is unforgivable.
Power in the digital age is the control of knowledge. The communities are forming around him and their affinities. Overcoming international boundaries, communication reaffirms where knowledge is most important. It is therefore interesting to see how the Hispanic community is the fastest growing group online.
Guerrero mentions the power structure as follows: 1) economic power, 2) Power of the Media, 3) Political Power. This order establishes suggested that economic power is necessary to access technological innovations, which once acquired become powerful instruments of the media or themselves , and this influences the social and political order. Thus, it is possible present, represent and transform information. The
information and communication technologies are a powerful tool in the presentation, representation and processing of information that a community should not ignore in all its aspects, beyond the environment, what matters is the control information and content creation . Of course, ethics is extremely important, as we all know the vast amount of misinformation that flows in the internet and the regulation new technologies, of which much is discussed, little has been made, allowing a disorder and access criminal.
Alvarez, Adriana M. Elements to characterize the new media.
Orihuela, José Luis. Promises of the digital age. Marquis
Pere (2009). Media literacy.
Guerrero Castro, Francisco. The importance of new information technologies.
Pere (2009). Media literacy.
Guerrero Castro, Francisco. The importance of new information technologies.
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